Reinvigorating a 100-year-old chicken brand to reclaim their position as the rulers of the roost.
Raising little humans is hard.
They make us laugh. They make us cry. Then we have to make them dinner. Should be easy enough?
Chicken Feed. Human Snack.
While Perdue’s biggest rival was feeding their chickens animal byproducts and antibiotics in nearly every meal, Perdue doubled-down on their clean, all-vegetarian chicken feed. Enter Chix Mix. Made from 95% of what Perdue’s chickens actually eat, Chix Mix was corn, puffed wheat and edamame…plus a little BBQ seasoning just for humans. It was transparency as a snack.
Meghan Figueroa, Group Creative Director
Greta Hatzug, Designer
Lauren Colasanti, Associated Creative Director
Andrew Miller, Group Earned Creative
No antibiotics ever.
As news broke that Perdue’s main competitor was going back to feeding their chickens antibiotics to combat health issues, Perdue had to act fast to reinforce their commitment to using no antibiotics ever. Broadcast explored the absurdity of using antibiotics, while print and social conveyed their earnest family commitment and the importance of reading labels.
Meghan Figueroa, Group Creative Director
David Hahn, Creative Director
Jim McCarty, Creative Director
Hannah Levy, Director
Faux Fireplace Feast.
Let’s get tasty this holiday season.
Meghan Figueroa, Group Creative Director
David Hahn, Creative Director
Lauren Colasanti, Associate Creative Director
Nate Miller, Motion Graphics
And we made content. So much content. All the channels. All levels of production. So much talent from so many contributors.