These days, talent and gig posters can only get a band so far. The digital age has allowed for anyone to become a musician, distributor or critic. Record labels need breakthrough ideas to compete for new fans in this cluttered space. That’s what Beggars Group and their indie label, Rough Trade, asked mono to do for Howler, a band set to release their debut album, America Give Up.
The Howler boys are pranksters, not hesitating to have fun at another’s expense. It's evident in their tongue-in-cheek album title. We used that attitude to create Americagiveup.com, a digital soapbox where a wise old man who shared thoughts on the American condition.