Boutique furniture-maker, Blu Dot, was looking for a way to increase their social media presence and get the word out about their latest creation, the Hot Mesh Chair. We returned with a digital version of the classic childhood game, musical chairs, using Twitter.
During a game NYC band Doppio would play a song and then suddenly stop. When they stopped a phrase would appear on the screen and users would have to tweet that phrase with complete accuracy. The fastest tweeters advanced to the next round and the process repeated itself until only one contestant remained. The winner of each game received an actual Hot Mesh Chair.