msnbc
2010 rebranding

Directed by Spike Lee, this national campaign was the first total rebranding effort undertaken by msnbc. It was great to see Fox News and CNN both make counter-ads, but we knew it was successful when the Daily Show did two segments about the campaign.















Then to launch the campaign, we projected our messages at places we wanted to be more forward thinking. The main road to the Capital in Washington DC. On the Republican National Offices. On the Democratic National Offices. Across from CNN. Near Fox News.